Andrew Veal
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Case Study · 3D Systems · 2016–2019

The economic build-out analysis that ended a product line

COMING SOON — this write-up is in progress. Summary below; charts to follow.
RoleSenior Supply Chain Analyst
DecisionProduct-line end-of-life
ContextCube & CubePro consumer 3D printers

Headline

The Cube and CubePro were 3D Systems' bid to capture the desktop-3D-printer wave of the mid-2010s. When it came time to decide their future, the question was quantitative: what was the true economic cost of building out remaining production, balancing on-hand inventory, committed purchase orders, and new labor investment against the wind-down alternative?

I built the economic build-out analysis that answered it — and the charts that made the conclusion unmistakable. The analysis became the major factor in management's decision to end-of-life both lines.

The full story

[Draft placeholder] The complete write-up — how the model balanced inventory, open commitments, and labor investment, and the charts that carried the recommendation — is being drafted now. Charts from the original analysis will appear here.